
About Pro Data Academy
Pro Data Academy software and services helps organizations improve data quality, strengthen data governance, and maximize the value of their information assets. Clean, accurate, and standardized data is the foundation for better decision-making, regulatory compliance, customer engagement, and business growth.
Our team conducts comprehensive assessments of your customer data environment, business processes, and governance practices to identify opportunities for improvement. We help organizations establish data standards, improve data integrity, and create a trusted foundation for reporting, analytics, automation, artificial intelligence (AI), and strategic planning.
Industry-Leading Customer Data Expertise
Few organizations have more experience working with Community Bank Customer data than our team. We specialize in identifying, correcting, and standardizing critical customer data elements across core systems, CRMs, data warehouses, and enterprise databases, including:
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Customer and member names
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Physical and mailing addresses
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Phone numbers and mobile numbers
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Email addresses
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Birth dates
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Tax ID and Social Security information
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Business and commercial customer records
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Collateral and asset details
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Account relationships and ownership records

Solving Your Most Challenging Data Problems
Our experienced team provides tailored strategies and innovative software solutions designed to enhance data usage and reporting. If you're struggling with any of the following issues, we can help:
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Duplicate customer records
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Invalid or outdated email addresses
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Mobile phone and landline normalization
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PO Box and rural route standardization
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Apartment, unit, and suite number formatting
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Lot number conversion to physical addresses
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Incomplete or inconsistent collateral records
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Data matching and record linking
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Regulatory reporting data quality issues
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Customer data enrichment and validation
With a focus on community banks our experienced team provides tailored strategies and innovative software solutions designed to enhance data usage and reporting.
Better Data. Better Results.
Our data cleansing and standardization services deliver measurable business benefits:
✅ Improved business intelligence and reporting accuracy
✅ Stronger regulatory compliance and audit readiness
✅ More effective marketing and customer outreach campaigns
✅ Enhanced customer experiences
✅ Better data governance and risk management
✅ Increased accuracy for AI, analytics, and automation initiatives
✅ Reduced operational inefficiencies caused by poor-quality data
Build a Trusted Data Foundation
Whether you're preparing for a core system conversion, implementing a data warehouse, launching a customer outreach program, improving regulatory reporting, or developing an AI strategy, success starts with clean, reliable, and standardized data.
Pro Data Academy helps organizations transform inconsistent data into a trusted business asset that supports growth, compliance, and better decision-making.
Our Services
Ready to improve your customer data quality and unlock the full value of your information assets?
Contact Pro Data specialists at Pro Data Academy to schedule a bank specific data assessment. Discover our extensive range of services aimed at optimizing your data management and governance processes for sustainable growth.
Data-Cleansing Software
Our state-of-the-art data-cleansing software ensures the accuracy and reliability of your data, enabling better decision-making and operational efficiency.
Data Governance Consulting
We provide expert consulting services to establish robust data governance frameworks, helping organizations manage data integrity and compliance effectively.
AI Governance Preparation
Prepare your organization for the future of AI with our governance frameworks that ensure ethical and effective data utilization in marketing, sales, and conversions.
Why Choose Pro Data Academy
Expert Data Insights
Pro Data Academy and ZipCode Academy* offers unparalleled consulting services with specifically designed community banking algorithms that empower organizations to harness the full potential of their customer or CIF data.
Our expert team delivers personalized solutions that drive marketing, efficiency, compliance, and strategic growth.
*A non-exclusive Licensee of the United States Postal Service® database
Tailored Strategies
Customized Data Solutions for your issues
Insightful Analysis
Data-Driven Decision Making
Strategic Development
Data Cleanse for All Customer Data
Effective Implementation
Simplifying complex data, technology, and business challenges into practical solutions that drive results.
We use project planning methodology, team involvement, and repeatable data reporting to assist with data cleanup.
Our Impact
At Pro Data Academy, we prioritize transparency and measurable results. Below are some key statistics that highlight our commitment to excellence. Reach out to us for any inquiries!
125+
Clients Served
150+
Projects Completed
40 +
Individual Years of Experience
98%
Repeat Customers
Industries We Serve
Our expertise spans across various sectors, allowing us to tailor our services to meet the unique data challenges faced by different organizations.
Community Banking & Regulated Industries
We specialize in helping community banks and other regulated entities to implement effective data governance and standardize strategies to enhance customer satisfaction and regulatory compliance.
Credit Unions & Nonprofits
Our data solutions also enable credit unions to utilize their data for impactful decision-making and resource allocation, helping them achieve their mission effectively.
Other Commercial Entities
Ask us about similar processes for other commercial entities.
Meet Our Experts
Our team combines deep expertise in data management, governance, and software development to tackle complex challenges. Through collaboration and innovation, we deliver high-quality solutions that create lasting value for our clients.
Denise Butler, Partner & Executive Consultant
Denise Butler is a strategic technology and business transformation executive with more than 35 years of experience helping organizations turn technology investments into measurable business value. She partners with executive teams to modernize operations, streamline processes, strengthen data integrity, and leverage automation to improve efficiency and performance. By aligning business strategy with practical execution, Denise helps organizations reduce complexity, manage growth, and build scalable foundations for long-term success.
Denise brings a unique combination of executive leadership and hands-on consulting experience. Her background includes serving as Chief Information Officer for a community bank, Chief Executive Officer of RHABanking, and trusted advisor to organizations across the United States. Throughout her career, she has guided financial institutions and businesses of all sizes through technology modernization, operational transformation, data initiatives, regulatory challenges, and strategic growth.
Known for her collaborative leadership style and practical approach, Denise helps organizations move from vision to results by creating solutions that balance innovation, risk management, and business objectives.

Pirooz Abir, Partner & Software Engineer
Entrepreneur, and Technology Executive
Pirooz Abir is a seasoned entrepreneur, technology executive, and strategic advisor with more than 40 years of experience helping organizations leverage technology to drive growth, efficiency, and innovation. Throughout his career, he has successfully led technology transformation initiatives across a wide range of industries, including banking and financial services, healthcare, legal, manufacturing, and brokerage services.
Pirooz's entrepreneurial success includes co-founding Printmail Solutions, Inc. in 1993, where he served as Principal and Chief Technology Officer. Under his leadership, the company grew from a startup into a highly successful organization generating more than $20 million in annual revenue. The company specialized in print, mail, and electronic statement delivery solutions for financial institutions nationwide.
A hands-on business builder, Pirooz personally closed more than 75% of the company's sales while simultaneously designing and implementing the technology, operations, and customer service infrastructure that supported its rapid growth and long-term success.
Known for his ability to bridge business strategy and technology execution, Pirooz has helped organizations increase revenue, streamline operations, improve customer experiences, and implement scalable technology solutions that deliver measurable results.
Pirooz holds a Master's Degree in Structural Engineering from the University of Pennsylvania and is a member of the prestigious Tau Beta Pi Engineering Honor Society.
"Technology should simplify business, not complicate it. My passion is helping organizations harness innovation to achieve sustainable growth and operational excellence." – Pirooz Abir

Anwen Heister, Consultant
Anwen Heister has 5+ years of experience in process improvement, robotic process automation (RPA), project management, and bank operations. She works with organizations to modernize processes, automate repetitive tasks, and improve operational efficiency through technology-driven solutions.
In her role as a Robotic Process Automation Consultant at Pro Data Academy, Anwen has led initiatives focused on data cleansing automation, account cleanup projects, training tech teams, and Pro Data Academy and implementations. Anwen is experienced using IBM Cognos Analytics to develop reports and extract project data, helping organizations make more informed decisions and improve workflow efficiency.
Anwen brings a diverse background that includes project management, network planning, website development, SEO, marketing content creation, and documentation management. Her experience as a business owner at “The Proofreading Butler” has further strengthened her skills in editing, proofreading, marketing, and client service.
She studied Computer Systems Networking and Telecommunications at Southern New Hampshire University and has earned multiple certifications, including Nintex RPA Practitioner, Nintex RPA Certified Expert, and Nintex Process Automation Practitioner. Anwen is also proficient in French.
Anwen's combination of technical expertise, process improvement experience, and commitment to client success enables her to help organizations identify opportunities for automation and achieve meaningful operational improvements.

Customer Data Cleaned
Pro Data Academy and ZipCode Academy combined with data standardization and governance transforms customer data processes. Companies report that their use of automation and AI for outreach is limited by old and "dirty" data. Pro Data Academy provides Address, Email, Telephone, and Tax Id cleanup along with other data cleansing solutions.
The team at Pro Data Academy provides insights that change the way customer data is approached. We are instrumental in achieving your data cleanup goals.
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